Our task was to produce the launch film for KenoGO’s Thrill of the Wait campaign, designed to build brand awareness and encourage first-time deposits. The idea centred on transforming everyday moments of waiting into something entertaining. Working with director Toby Morris, we brought this to life through an unexpected car wash scenario, reimagining a mundane environment as the backdrop for the story. Through considered art direction and precise choreography (insert sponge catch), we elevated an ordinary wait into a playful, character-driven moment that captured the spirit of KenoGO.
Credits:
PRODUCTION: CHRONICLE STUDIOS
DIRECTOR: TOBY MORRIS
DOP: CAMPBELL BROWN
PHOTOGRAPHER: SIMON KIRK
EDITOR: MATT BENNETT
VFX: SAM PRICE & JOSH REGOLI
SOUND HOUSE: RAN RUN
PRODUCTION DESIGNER: AISHA PHILLIPS
COSTUME DESIGNER: CAITLIN MURRAY
H&M: NADINE TERENS