DIAL IN DELICIOUS
For Breville’s Smart Oven Air Fryer Compact, we brought to life a slice of everyday kitchen reality with a cinematic twist. We produced a 90-second hero film and supporting content that reimagines domestic chaos through playful, elevated visuals. Cast around a real family dynamic, the film highlights relatable moments and transforms them into kitchen wins through a touch of magical realism. The result is a fun, performance-led piece of storytelling that balances technical polish with warmth and charm.
Credits:
DIRECTOR: CAMERON MARCHDOP: SEAN RYAN
PHOTOGRAPHER: SIMON KIRK
OFFLINE EDITOR: TIM EDDY
ONLINE EDITOR: ROY KOLBERG
SOUND HOUSE: RAN RUN
PRODUCTION DESIGNER: MADISON MULLANE
FOOD STYLIST: JANE COLLINS
CHEF: MANDY SINCLAIR
HAIR & MAKE-UP: VANESSA BARNEY
Our Approach
From the outset, we steered away from the overly polished aesthetic typical of kitchen appliance content. Instead, we leaned into crafted realism. Our casting focused on assembling a family unit that could carry both timing and heartfelt moments, giving the product an emotional anchor. Visually, we used dynamic, stylised camera work to elevate the everyday into something cinematic, with the Speed Dial as a recurring visual motif.
“Chronicle team are true collaborators. Weapons on the tools and fantastic to work with.”
JAMES CRAWLEY
MANAGING PARTNER / CO-FOUNDER
COMMON VENTURES
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