SUCK YEAH
Chronicle Studios was proud to help bring Suck Yeah to life - the first major Australian campaign in over a decade for Chupa Chups. Developed under the Forever Fun brand platform, the campaign bursts with joy, colour, and absurdity, positioning Chupa Chups as the ultimate treat to mark life’s wins, both big and small. The campaign transforms scripted moments of celebration into dopamine-charged visuals - blending the surreal and the everyday through bold imagery and playful storytelling.
Credits:
EXECUTIVE PRODUCER: DALE BENNETTOPRODUCER: KATE TURNER
DOP: SI KIRK
PHOTOGRAPHER: SI KIRK
SYLIST: JACKIE SHAW
HAIR & MAKE-UP: VANESSA BARNEY
SYLIST: JACKIE SHAW
EDITING + VFX: JOSH REGOLI
RETOUCHING: ELISE HEALY
Our Approach
Chronicle Studios brought Suck Yeah to life by blending worlds – quite literally. Guided by detailed scamps, we followed a hybrid production approach that combined photographic still life with 3D animated effects, creating visually rich and surreal compositions. Much of the imagery was carefully composited, layering real-world elements with crafted CG visuals to achieve an aesthetic that feels tangible yet fantastically exaggerated.
The result is a campaign that not only delivers on Chupa Chups’ vision of “Forever Fun,” but also redefines how celebration looks and feels on screen – loud, layered, and unapologetically fun.
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