Jameson

PROJECT: JAMESON SUMMER X LANDCRUISER

 

We were tasked by Jameson to produce a series of online content that would live alongside their national on-pack promotion and drive consumer awareness and engagement for their chance to win a customised 1982 LandCruiser.

 

 


Services:

STRATEGY
VIDEOGRAPHY
PHOTOGRAPHY
SOUND


Our Approach

In response, we developed a content strategy that not only delivered awareness and engagement but consistently drove entries throughout the promotion period.

Our purpose-driven approach to storytelling focused on the lifestyle of a potential prize winner to maximise impact and effectiveness across vertical, square, portrait and landscape media placements. This was achieved through the management of a full-day shoot and creative treatment to deliver messaging and format variations based on a customer’s position in the conversion funnel and proximity to retail locations.

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