Mentos

YES TO FRESH

 

After a successful campaign in the US, Mentos challenged us to take their ‘Yes to Fresh’ platform and create a similar OOH and social campaign for the Australian market.

 

 

Credits:

DOP: SI KIRK
PRODUCTION STYLIST: MARGARITA GERSHKOVICH
SENIOR DESIGNER: CLAIRE HUGHES
ANIMATOR & EDITOR: FLO ORBAN

Our Approach

In a single day, we shot two dynamic scenarios at different locations: an office and a barbershop. The goal was to produce both static and animated assets that vividly capture the brand essence with striking visuals and clever copy that could sit cohesively beside the US creative.

Our efforts resulted in a suite of stills and animations designed to resonate with Mentos’ optimistic target audience, helping the brand stand out from the competition.

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Westholme