MEET THE HAVEMORES
Meet the Havemores was a brand campaign produced for Mojo Homes, designed to bring the promise of More for Less to life through character led storytelling. At the centre of the campaign was a relatable modern family living in their Mojo Home, allowing the brand proposition to be experienced rather than explained. Through carefully observed, everyday moments, the campaign showcases how considered design, premium inclusions and smart value come together on screen to create a home that feels spacious, warm and genuinely lived in.
Credits:
PRODUCTION: CHRONICLE STUDIOSPRODUCER: BETH CARR
DIRECTOR: DALE BENNETTO
DOP: SIMON KIRK
PHOTOGRAPHER: TOMASZ MACHNIK
EDITOR: CLAUDIA SUTIONO
COLOURIST: LUCIANO MARIGO-SPITALERI
SOUND HOUSE: RAN RUN
PRODUCTION STYLIST: LAUREN BECKER
CASTING: CHICKEN AND CHIPS
HAIR & MAKE-UP: NATASHA HARRISON
Our Approach
The focus was on creating natural, believable moments that felt true to family life while subtly highlighting the home and its inclusions. We treated the house as a hero location, capturing it across multiple spaces, times of day and lived-in scenarios to build depth and realism. Performances were directed to feel effortless and unscripted, allowing product features to surface organically through action rather than overt callouts.
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