PROJECT: BRAND AWARENESS CAMPAIGN
Armed with the insight that it takes a village to raise a child, we developed content to support a year-long campaign designed to show MTA’s place within that village. The campaign sought to empathise with and inspire educators, connecting them with MTA as the ‘go-to’ for their teaching resource needs. We did this through the production of a TVC and other tactical content to ensure that they were the first choice across every educational category.
Within a week, MTA saw an 8.63% increase in web traffic and an 8% increase in transactions which resulted in a 22% increase in revenue.