THE EXTRA MILE
With only 9% prompted brand awareness, Modern Teaching Aids (MTA) challenged us with shifting their position to one that was reflective of their status as Australia’s largest supplier of teaching resources.
Credits:
VIDEOGRAPHYPHOTOGRAPHY
SOUND
WRITING
Our Approach
Armed with the insight that it takes a village to raise a child, we developed content to support a year-long campaign designed to show MTA’s place within that village. The campaign sought to empathise with and inspire educators, connecting them with MTA as the ‘go-to’ for their teaching resource needs. We did this through the production of a TVC and other tactical content to ensure that they were the first choice across every educational category.
Within a week, MTA saw an 8.63% increase in web traffic and an 8% increase in transactions which resulted in a 22% increase in revenue.
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