Westholme

A CUT OF FREEDOM

 

It’s the story of Australia’s best wagyu, produced by Aussie families and served in top restaurants around the world. However, the problem was that no one knew the name of the show-stopping wagyu and it was our job to change this for Westholme in an effective and impactful way.

 

 

Credits:

DIRECTOR: SCOTT DEAKIN
DOP: JACKSON DREW
PHOTOGRAPHER: DALE BENNETTO

Our Approach

In response to the challenge, we traveled to Dubai to capture Westholme’s bespoke event, A Cut of Freedom. This was where chefs from nine world-class restaurants would compete to showcase the texture and depth of flavour of Westholme’s premium beef through their culinary creations.

It was here that we executed a strategic approach to increase consumer awareness of Westholme through the competition and drive foot traffic into participating restaurants to try Westholme’s premium range of cuts. This was driven through creative concepts, dynamic content shoots, and engaging platform-centric edits that were distributed in real-time across multiple channels and platforms over 10 days. 

 

“Great content and feedback around the Cut Of Freedom in Dubai – way more elevated, engaging and storytelling than ever before. WELL DONE! … A tremendous job.”

 

VINCENT BRUN
CHIEF MARKETING OFFICER
WESTHOLME

The campaign delivered nearly 1.3M impressions with an engagement rate of up to 20%, well above the brand’s average of 3-5%.

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